OpenAI has launched an advertising pilot within ChatGPT, displaying ads to free users and those on the $8‑per‑month Go plan. The pilot includes a range of brands such as Target, Ford, Mazda, Adobe, Williams‑Sonoma, Audible, HelloFresh, and luxury watchmaker Audemars Piguet. Ads are labeled clearly and are not intended to influence the AI’s responses. Advertising agencies like WPP Media, Dentsu, and Omnicom are also bringing client ads into the test, covering sectors from retail to automotive and consumer packaged goods. Leia mais →

OpenAI has turned off promotional app messages in ChatGPT after users complained that the chatbot displayed ads for services like Peloton and Target beneath unrelated conversations. Chief research officer Mark Chen said the company is improving the experience and has disabled the suggestions. Data engineer Daniel McAuley clarified that the messages were not ads because there was no financial component, but acknowledged relevance problems. The move comes amid broader discussions about monetizing ChatGPT and user frustration over the perceived ad‑like content. Leia mais →

OpenAI’s head of ChatGPT, Nick Turley, clarified that the images circulating of in‑app advertisements are not genuine and that no live ad tests are underway. The company’s chief research officer, Mark Chen, added that any content resembling ads will be handled with caution, and the suggestion feature has been disabled while precision improves. OpenAI also indicated it is exploring user controls to reduce or eliminate such prompts. Executives stressed that any future advertising will be introduced thoughtfully to preserve user trust in ChatGPT. Leia mais →

OpenAI is deepening its retail presence with the upcoming launch of a Target-branded ChatGPT shopping app. The beta version will let shoppers request ideas, browse items, build multi‑item baskets, order food and check out directly within ChatGPT. The move follows OpenAI’s recent rollout of dedicated retail apps for brands such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow, and its new Instant Checkout feature that enables purchases from retailers like Etsy and Shopify. Target also plans to deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑process optimization, and AI‑driven customer support. Leia mais →