OpenAI is rolling out a shopping research capability across all ChatGPT accounts on both mobile and web platforms. The feature, built on a refined GPT‑5 mini model, supplies product recommendations drawn from up‑to‑date internet sources that include price, availability, reviews, specifications and images. Users can refine choices through a series of preference prompts, and the system may suggest related items via “buyer’s guide” cards for Pro users. OpenAI also signals a future Instant Checkout option that would let shoppers purchase directly within the chat experience. Competing AI services from Google and Perplexity are introducing similar shopping functionalities, underscoring a broader industry push toward integrated AI‑driven commerce. Leia mais →

OpenAI is deepening its retail presence with the upcoming launch of a Target-branded ChatGPT shopping app. The beta version will let shoppers request ideas, browse items, build multi‑item baskets, order food and check out directly within ChatGPT. The move follows OpenAI’s recent rollout of dedicated retail apps for brands such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow, and its new Instant Checkout feature that enables purchases from retailers like Etsy and Shopify. Target also plans to deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑process optimization, and AI‑driven customer support. Leia mais →

OpenAI’s new Instant Checkout lets users buy products directly within ChatGPT, but early adopters report limited functionality, confusing availability, and a lack of true purchasing capability. While the feature is tied to partners like Shopify and Etsy, it currently supports only single‑item purchases and often fails to display a buy button. Users also encounter mixed messages about which listings are eligible. The rollout coincides with a lawsuit from Ziff Davis alleging copyright infringement in OpenAI’s training data. Leia mais →

PayPal announced a partnership with OpenAI that will let users complete purchases directly within ChatGPT using OpenAI’s Instant Checkout feature and the Agentic Commerce Protocol. Starting in 2026, PayPal wallets will be accepted for payments, providing buyer and seller protection, dispute resolution, and seamless integration for merchants without additional development work. The collaboration also includes a broader suite of tools for merchants to showcase catalogs in AI apps and gain insights into consumer behavior, marking a significant step toward AI‑driven commerce. Leia mais →

OpenAI’s ChatGPT recently introduced an Instant Checkout feature that promises to let users buy products directly within the chat interface. A tester attempted to purchase a specific lipstick using the new tool, only to encounter mixed messages and a lack of a functional buy button. Despite the partnership with platforms like Etsy and Shopify, the experience highlighted gaps in product eligibility, merchant support, and the overall reliability of the in‑chat purchasing flow. Leia mais →

Walmart and OpenAI have introduced Instant Checkout, a new feature that lets shoppers complete purchases through ChatGPT conversations. The AI accesses Walmart's catalog to confirm orders and handles payment via existing checkout infrastructure. Executives say the service aims to simplify everyday buying and position both companies ahead of rivals in conversational commerce. The integration builds on Walmart’s existing AI tools and expands OpenAI’s e‑commerce capabilities beyond smaller merchants. Leia mais →

OpenAI has introduced an Instant Checkout feature that lets ChatGPT users in the United States buy directly from Etsy and upcoming Shopify merchants without leaving the conversation. The tool surfaces product details, reviews, and pricing, then allows users to confirm orders, shipping, and payment through options such as Apple Pay, Google Pay, Stripe, or credit cards. OpenAI describes the product results as organic and unsponsored, and it will charge merchants a small fee for completed purchases. The move positions OpenAI as a new gatekeeper in e‑commerce, challenging established platforms like Google and Amazon. Leia mais →

OpenAI introduced Instant Checkout, a new feature that lets users purchase individual items from Etsy sellers directly inside ChatGPT. Powered by the Agentic Commerce Protocol developed with Stripe, the service currently supports single‑item purchases in the United States for both free and paid ChatGPT users. OpenAI says the rollout will expand to include multi‑item carts, more regions, and a broader set of merchants, with over a million Shopify sellers slated to adopt the technology soon. Payments are processed by the merchant, and merchants cover a small fee without affecting product prices. Leia mais →