Rising Adoption of Generative AI

The Deloitte Connected Consumer Survey reveals that more than half of U.S. consumers are either experimenting with or regularly using generative AI tools. Mobile apps such as ChatGPT and Gemini account for the largest share of usage, with a slightly smaller portion accessing AI through web sites. Even when not seeking it out, many encounter AI in online services, social media, and messaging platforms, indicating that the technology has become a pervasive part of daily digital interactions.

Persistent Trust and Privacy Concerns

Despite the rapid uptake, a substantial majority of respondents remain uneasy about how quickly AI innovation is progressing and whether tech companies are adequately addressing associated risks. Over two‑thirds of those surveyed indicated that they worry about privacy and security, and nearly half reported having experienced a security incident such as a hack or identity theft in the past year. When asked about willingness to share personal data for better digital experiences, respondents consistently showed low willingness across categories, especially for biometric, communications, and financial information.

Willingness to Pay and Verification Practices

About four in ten participants said they pay for generative AI products, while many who use free tools do so because they find them sufficient. Even among paying users, most respondents said they regularly verify AI‑generated content by checking trusted sources or relying on their own knowledge, reflecting lingering doubts about the accuracy of AI outputs.

Implications for Tech Companies

The survey underscores a tension between consumer demand for innovative AI features and a perception that tech firms prioritize outpacing rivals over solving real problems. More than three‑quarters of respondents believe companies focus too much on competition, and two‑thirds feel new AI features often do not address their needs. Trust emerges as a long‑term investment; while consumers are willing to spend with companies they trust, a single breach can quickly erode that confidence.

Broader Context

These findings align with other recent polling that shows a desire for greater control over AI usage in daily life. The mixed sentiment—high usage paired with significant apprehension—highlights the challenge for AI developers: to balance rapid innovation with robust privacy safeguards, transparent data practices, and reliable, accurate performance that earns lasting consumer trust.

Used: News Factory APP - news discovery and automation - ChatGPT for Business