Real estate professionals are increasingly using AI tools to create photos, videos, and copy for property listings. Applications like AutoReel can generate virtual tours in minutes, promising cost savings and faster turnaround. While agents tout efficiency, consumers are spotting unrealistic details, such as impossible stairways and altered room dimensions, leading to accusations of deception. Industry groups acknowledge the legal gray area and urge disclosure, but the technology’s rapid adoption suggests it will remain a major influence on how homes are marketed. Read more →

A recent Deloitte survey shows that while a majority of U.S. consumers are actively using or experimenting with generative AI, they also express strong concerns about privacy, data security, and the trustworthiness of tech companies. More than half of respondents pay for AI services, yet many still verify AI‑generated information and are reluctant to share personal data. The findings highlight a paradox: rapid adoption of AI alongside growing skepticism about its impact and the motives of the firms behind it. Read more →

A recent Deloitte survey of U.S. consumers shows that while more than half are experimenting with or regularly using generative AI, a majority express concerns about rapid innovation, data privacy, and the accuracy of AI outputs. Around 40% of respondents pay for AI services, and many access the technology through mobile apps and websites. Trust remains fragile—privacy worries have risen, and users are reluctant to share sensitive personal data. Consumers indicate they are more likely to spend money with companies they trust, highlighting a tension between growing adoption and lingering skepticism. Read more →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Read more →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Read more →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Read more →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Read more →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Read more →