TechCrunch OpenAI announced the shutdown of Sora, its AI-powered social video platform that sought to blend TikTok-style feeds with deepfake technology. Launched as an invite‑only service, the app generated buzz but failed to sustain user interest, leading the company to end the product without providing a timeline or detailed explanation. While the underlying Sora 2 model remains available through ChatGPT, the decision marks the end of OpenAI's experiment with an AI‑first social feed and raises questions about the future of deepfake‑centric applications.
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