OpenAI announced it will de‑prioritize the Instant Checkout feature that let users purchase items directly within ChatGPT. Launched in September, the checkout tool failed to attract significant use, prompting the company to pivot toward enhancing product discovery and detailed consumer information. Merchants can still integrate their own checkout experiences through apps in the chatbot, while OpenAI develops its Agentic Commerce Protocol with Stripe to serve as a centralized hub for product research. Read more →