OpenAI has begun testing advertisements inside ChatGPT, initially rolling them out to a limited group of advertisers and users on free and lower‑cost plans. The ads appear alongside conversational responses and are charged based on views rather than clicks. Early advertisers report difficulty measuring campaign performance because traditional metrics like clicks and conversions are hard to apply to a dialogue format. While the move aims to offset OpenAI’s growing infrastructure costs, brands remain uncertain about the value of these new ad placements. Read more →