Meta has begun a pilot that places an AI‑generated version of chief executive Mark Zuckerberg into the company’s internal communication channels. The digital persona, trained on thousands of photos and recordings of the CEO, will converse with employees, answer questions about policy and help streamline routine tasks. The move follows Meta’s 2023 launch of a suite of AI chatbots modeled after public figures, including a Snoop Dogg‑styled assistant, and reflects the firm’s ambition to weave generative AI into everyday work life.

According to people familiar with the project, the AI Zuckerberg is being developed by Meta’s newly formed Superintelligence Labs. The lab’s focus includes creating photorealistic virtual characters that can interact in real time without noticeable lag. Achieving that level of realism, however, demands massive computing power, a challenge the team continues to wrestle with.

Meta’s broader AI strategy also features an “AI Studio” that lets users generate their own characters or recreate the likenesses of influencers and creators. The studio, launched after the company observed the rapid adoption of AI companion start‑up Character AI, gives employees a sandbox for building agents that can automate repetitive processes. The studio’s capabilities were expanded last year when Meta acquired voice‑technology firms PlayAI and WaveForms, bolstering the realism of spoken interactions.

Within the company, product managers are being encouraged to take part in an “AI‑focused skills baseline exercise.” The program includes a technical system‑design test and a creative “vibe‑coding” task, intended to surface skill gaps and identify training needs. Participation is not mandatory, and Meta says the exercise is meant to help staff adapt rather than to signal layoffs.

Employees are also being nudged toward open‑source tools such as OpenClaw, which allow them to design custom agents that can automate routine workflows. By giving staff the ability to craft their own AI assistants, Meta hopes to cut down on manual effort and free up time for higher‑value work.

The internal rollout arrives amid heightened scrutiny over Meta’s earlier AI character offerings. Last year, regulators and child‑safety advocates raised concerns after users created overtly sexualized avatars, prompting Meta to restrict teen access to its AI characters in January. The company has since tightened oversight, but the new internal use case sidesteps many of the public‑facing controversies.

While the AI Zuckerberg experiment is still in its early stages, insiders say a successful pilot could pave the way for other executives and high‑profile creators to develop their own digital doubles. Such avatars could eventually serve as brand ambassadors, fan‑engagement tools, or internal mentors, depending on how the technology matures.

Meta has not disclosed a timeline for a broader rollout, nor has it revealed how employee feedback will shape the final product. The initiative underscores the firm’s belief that AI will become a core component of workplace collaboration, a conviction that aligns with its recent investments in voice synthesis and generative‑AI research.

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