Ars Technica2 Meta is testing an artificial‑intelligence replica of CEO Mark Zuckerberg to communicate with staff, part of a broader push to embed AI characters across the company. The digital twin, built from the executive’s images and voice, will appear in internal tools that let employees experiment with AI‑driven workflow assistants. The effort follows Meta’s earlier rollout of celebrity‑styled chatbots and a new AI Studio that lets creators build their own virtual personas. While the project aims to boost productivity, it also raises questions about privacy and the future of work at the social‑media giant.
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