Elon Musk used X’s paid‑boost feature on Monday to amplify a New Yorker investigation by Ronan Farrow that accuses OpenAI chief Sam Altman of deceptive practices. The promotion appeared just as Musk’s lawsuit against OpenAI, Altman, president Greg Brockman and Microsoft entered jury selection in a federal courtroom in Oakland. While the post lacked a clear ad label, X’s own policies require boosted content to self‑identify as advertising. The move has drawn scrutiny amid a trial that pits Musk’s early investments against OpenAI’s commercial trajectory. Read more →