OpenAI has launched an advertising pilot within ChatGPT, displaying ads to free users and those on the $8‑per‑month Go plan. The pilot includes a range of brands such as Target, Ford, Mazda, Adobe, Williams‑Sonoma, Audible, HelloFresh, and luxury watchmaker Audemars Piguet. Ads are labeled clearly and are not intended to influence the AI’s responses. Advertising agencies like WPP Media, Dentsu, and Omnicom are also bringing client ads into the test, covering sectors from retail to automotive and consumer packaged goods. Leia mais →

Adobe has launched free, integrated versions of Photoshop, Acrobat, and Adobe Express inside ChatGPT, letting users edit photos, PDFs, and create designs through conversational prompts. Users activate each app by naming it alongside an uploaded file and can make adjustments without leaving the chat. While the tools don’t match the full desktop versions, they offer key functions such as background blurring, brightness tweaks, PDF compression, and design editing. The apps are globally available on desktop, web, and iOS, with Android support for Express now live and Photoshop and Acrobat support announced for the future. The move positions both companies against emerging AI competitors. Leia mais →

Microsoft introduced Agent 365, a control plane that lets businesses register, monitor, and secure AI agents across the Microsoft ecosystem. The platform offers dashboards, telemetry, and alerts, and integrates with Microsoft Entra, Microsoft 365 apps, and third‑party services such as Adobe, Nvidia, ServiceNow, and Workday. Available through the Frontier early‑access program, Agent 365 aims to give IT admins the tools to treat AI agents as managed coworkers, ensuring they act predictably and safely. Leia mais →

Generative AI tools for images and video are no longer viewed as generic utilities; creators now describe them as having distinct “personalities.” The term reflects each model’s baseline style, strengths and preferred tasks, from cinematic motion to realistic human features. Major players such as Google, Adobe, Runway, Midjourney and others each exhibit unique traits, prompting creators to select the model that best fits a specific project. Using multiple models in a hybrid workflow is praised for expanding creative range and improving efficiency, while the evolving nature of these personalities underscores the rapid progress of generative media technology. Leia mais →

Amazon Prime’s biblical drama “House of David” dramatically increased its use of generative AI in its second season, employing roughly four times as many AI‑generated shots as the first. Showrunner Jon Erwin described the approach as a cost‑effective way to create large‑scale battle scenes and expansive landscapes. The production combined image generators, up‑resolution tools, and video generators from vendors such as Runway, Luma, Google and Adobe, using “10 to 15 core tools.” While some critics decried the visual quality, industry labor groups noted the cautious adoption of AI, emphasizing consent and fair compensation for performers. Leia mais →

Adobe announced AI‑driven assistants for its Creative Cloud apps Express and Photoshop. Express gains a new mode that lets users generate images and designs via text prompts, while Photoshop’s beta‑stage assistant lives in a sidebar and can understand layers, select objects and create masks. Users can task the assistants with repetitive edits such as background removal or color changes. Adobe also revealed a private‑beta project called “Project Moonlight” that aims to coordinate multiple assistants and link to creators’ social channels, and it is exploring integration with ChatGPT through OpenAI’s API. Additional AI features, including third‑party generative‑fill models and an AI‑powered mask in Premiere Pro, were also announced. Leia mais →

Adobe has launched Project Moonlight, an AI‑driven orchestration assistant that unifies the company’s individual AI tools across Photoshop, Premiere, Lightroom and other apps. Acting like a conductor, Project Moonlight taps into Creative Cloud libraries and linked social accounts to understand a creator’s style and assets, then coordinates AI assistants to generate images, videos and social posts through conversational interaction. The assistant also analyzes social performance to suggest growth strategies, offering creators a seamless, data‑informed workflow from concept to execution. Leia mais →

Adobe unveiled a suite of AI‑driven audio tools within its Firefly platform, letting creators generate background music, speech, and sound effects directly from text prompts. The new features include a generate‑speech engine with dozens of voices in multiple languages, a generate‑soundtrack tool that produces royalty‑free music matched to video content, and expanded partnerships with ElevenLabs and Topaz Labs. Adobe also introduced licensing that lets users employ AI‑created music indefinitely. The updates aim to give creators more control and flexibility while simplifying the workflow for audio‑rich projects. Leia mais →

OpenAI’s video generation tool Sora can produce realistic deepfake videos of public figures and copyrighted characters, exposing gaps in current detection and labeling systems. Although the platform embeds Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA), these metadata tags are not visible to most users and are often stripped before sharing on social media. Platforms such as Meta, TikTok, YouTube, and X have provided limited or no visible labeling, leaving the public vulnerable to misinformation. Experts argue that metadata alone is insufficient and call for broader industry adoption and regulatory action. Leia mais →

Fal.ai, a platform that hosts image, video, audio and 3D AI models for developers, announced a new financing round that values the company at more than $4 billion. The round raised about $250 million, with Kleiner Perkins and Sequoia Capital as lead investors. The latest raise follows a $125 million Series C earlier in the year that lifted the valuation to $1.5 billion. Fal.ai’s revenue has climbed to roughly $95 million and its services are used by over two million developers, including major customers such as Adobe, Canva and Shopify. The company’s rapid growth is tied to the surge in multimodal AI applications, especially video‑centric tools like OpenAI’s Sora. Leia mais →

Adobe has introduced Adobe AI Foundry, a new service that lets businesses create custom generative AI models built on Adobe's Firefly technology. The offering fine‑tunes Firefly models with a company's own branding and intellectual property, enabling on‑brand generation of text, images, video and 3D content. Pricing is usage‑based rather than seat‑based, and Adobe emphasizes that the tools augment, not replace, human creators. Leia mais →

Adobe predicts a massive surge in AI-driven traffic to U.S. retail sites during the holiday season, forecasting a 520% jump. More than a third of U.S. consumers have already used AI tools such as chatbots, recommendation engines, and browser extensions to research products, find deals, and get gift ideas. Shoppers who arrive via AI referrals tend to browse more pages, and purchase rates from those referrals are beginning to rise. Brands are now competing for relevance within large language model (LLM) interfaces like ChatGPT and Gemini, positioning AI as a new co-pilot in the holiday shopping journey. Leia mais →

Adobe announced a new iPhone version of its flagship video editor, bringing the full multitrack timeline and advanced tools to mobile users at no cost. The app supports trimming, audio overlay, caption syncing, voiceovers, and integrates Adobe’s generative AI features, including Firefly. An Android version is also in development. The move positions Adobe against other mobile editing platforms and expands its ecosystem for creators who work on the go. Leia mais →

Adobe announced a new iPhone video‑editing app called Premiere, slated for release on Sept. 30. The app brings a multitrack timeline, voice‑to‑sound effects, and generative AI tools from Firefly to iOS, and can be downloaded for free, though users may need to pay for AI credits and extra cloud storage. Adobe hopes the mobile‑first offering will attract creators who currently rely on desktop software or lighter mobile editors, positioning the company against competitors like TikTok’s CapCut and Meta’s Edits. Leia mais →

Adobe announced a new iPhone version of its flagship video editor, bringing the full multitrack timeline and advanced tools to mobile users at no cost. The app supports trimming, audio overlay, caption syncing, voiceovers, and integrates Adobe’s generative AI features, including Firefly. An Android version is also in development. The move positions Adobe against other mobile editing platforms and expands its ecosystem for creators who work on the go. Leia mais →

Adobe announced a new iPhone version of its flagship video editor, bringing the full multitrack timeline and advanced tools to mobile users at no cost. The app supports trimming, audio overlay, caption syncing, voiceovers, and integrates Adobe’s generative AI features, including Firefly. An Android version is also in development. The move positions Adobe against other mobile editing platforms and expands its ecosystem for creators who work on the go. Leia mais →

Adobe announced a new iPhone video‑editing app called Premiere, slated for release on Sept. 30. The app brings a multitrack timeline, voice‑to‑sound effects, and generative AI tools from Firefly to iOS, and can be downloaded for free, though users may need to pay for AI credits and extra cloud storage. Adobe hopes the mobile‑first offering will attract creators who currently rely on desktop software or lighter mobile editors, positioning the company against competitors like TikTok’s CapCut and Meta’s Edits. Leia mais →

Adobe announced a new iPhone video‑editing app called Premiere, slated for release on Sept. 30. The app brings a multitrack timeline, voice‑to‑sound effects, and generative AI tools from Firefly to iOS, and can be downloaded for free, though users may need to pay for AI credits and extra cloud storage. Adobe hopes the mobile‑first offering will attract creators who currently rely on desktop software or lighter mobile editors, positioning the company against competitors like TikTok’s CapCut and Meta’s Edits. Leia mais →

Adobe announced a new iPhone version of its flagship video editor, bringing the full multitrack timeline and advanced tools to mobile users at no cost. The app supports trimming, audio overlay, caption syncing, voiceovers, and integrates Adobe’s generative AI features, including Firefly. An Android version is also in development. The move positions Adobe against other mobile editing platforms and expands its ecosystem for creators who work on the go. Leia mais →

Adobe announced a new iPhone video‑editing app called Premiere, slated for release on Sept. 30. The app brings a multitrack timeline, voice‑to‑sound effects, and generative AI tools from Firefly to iOS, and can be downloaded for free, though users may need to pay for AI credits and extra cloud storage. Adobe hopes the mobile‑first offering will attract creators who currently rely on desktop software or lighter mobile editors, positioning the company against competitors like TikTok’s CapCut and Meta’s Edits. Leia mais →