Friend, a wearable AI startup, has poured more than $1 million into a massive subway advertising campaign across New York City. The effort features over 11,000 cards on train cars, 1,000 platform posters and 130 urban panels, creating a dominant visual presence in stations such as West 4th Street. CEO Avi Schiffman told Adweek the campaign is a high‑risk gamble aimed at sparking conversation about the device, which retails for $129. The ads have drawn mixed reactions, including vandalism and criticism from Wired, highlighting the tension between innovative AI products and public concerns about surveillance. Leia mais →