Amazon Prime’s biblical drama “House of David” dramatically increased its use of generative AI in its second season, employing roughly four times as many AI‑generated shots as the first. Showrunner Jon Erwin described the approach as a cost‑effective way to create large‑scale battle scenes and expansive landscapes. The production combined image generators, up‑resolution tools, and video generators from vendors such as Runway, Luma, Google and Adobe, using “10 to 15 core tools.” While some critics decried the visual quality, industry labor groups noted the cautious adoption of AI, emphasizing consent and fair compensation for performers.
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