Instagram head Adam Mosseri highlighted the rapid rise of AI‑generated images and the growing difficulty of distinguishing real photos from synthetic ones. He cautioned that the platform must adapt quickly, emphasizing the need for new credibility signals, cryptographic photo signing, and clearer labeling of AI content. Mosseri also urged camera makers to help verify authenticity at capture and called for tools that empower creators to compete with fully AI‑produced media. Leia mais →

Instagram chief Adam Mosseri warned that authentic content is becoming scarce as AI‑generated posts flood feeds. He argued that the focus should shift from merely creating content to producing work that only the creator could make. Mosseri proposed fingerprinting genuine media—using existing metadata such as EXIF and XMP—rather than watermarking AI output. He highlighted the role of platforms like Meta, OpenAI, and Google Gemini in providing tools for both polished and imperfect aesthetics, and urged the industry to adopt a common standard for content identification. Leia mais →

The head of Instagram cautions that the platform faces a growing risk of losing trust as AI-generated media becomes indistinguishable from real photos and videos. Deepfakes and advanced generative tools are making authenticity a scarce commodity, prompting creators to lean into raw, imperfect content as a signal of truth. Instagram must evolve quickly to identify AI‑generated material, provide credibility signals, and support creators who maintain genuine, transparent voices. The shift challenges traditional polished aesthetics and forces the platform to rethink how it surfaces and ranks content. Leia mais →

Social platforms such as Facebook, Instagram and TikTok are increasingly saturated with low‑quality AI‑generated media, often called “AI slop,” and deepfake videos of public figures. Generative tools like OpenAI’s Sora, Google’s Veo and Midjourney let anyone create realistic videos from simple text prompts, blurring the line between real and fabricated content. Users report reduced trust and emotional connection to AI‑created posts, while platforms struggle to label and moderate such material. Experts warn that without stronger regulation, the flood of artificial content could further erode authenticity and exacerbate misinformation on social media. Leia mais →