Meta’s head of Instagram, Adam Mosseri, warned that AI‑generated images are rapidly crowding the platform and that traditional labeling methods may soon be ineffective. He argued that a more realistic solution is to cryptographically fingerprint authentic media at the point of capture, allowing users to verify real content rather than trying to chase synthetic fakes. Mosseri noted the difficulty of reliable AI‑detection tools, the potential role of camera makers in creating verifiable signatures, and the shift toward raw, unpolished visuals as a way for creators to prove authenticity.
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