At the National Retail Federation’s annual trade show, retailers and tech firms showcased a wave of artificial‑intelligence tools, from holographic chat agents powered by large language models to AI‑driven shopper tracking and chatbot ordering. Companies highlighted new protocols that let shoppers buy directly through AI assistants, while others warned of privacy concerns as cameras capture shopper behavior. Amid the hype, some exhibitors, like a packaging specialist, deliberately avoided AI, emphasizing tactile design over digital gimmicks. Leia mais →