Apple's latest event introduced the iPhone 17 lineup, including the ultra‑slim 17 Air, AirPods Pro 3, and updated Apple Watch models. Although the company highlighted its AI platform, Apple Intelligence, it was mentioned only a handful of times and largely in passing. Critics note that Apple has lagged behind rivals such as Google, Samsung, and Microsoft in integrating generative AI, and that promised AI upgrades like a smarter Siri remain pending. A recent CNET survey found only a small share of U.S. smartphone users upgrade primarily for AI features, reflecting mixed sentiment toward Apple's AI strategy. Leia mais →

Apple's latest event introduced the iPhone 17 lineup, including the ultra‑slim 17 Air, AirPods Pro 3, and updated Apple Watch models. Although the company highlighted its AI platform, Apple Intelligence, it was mentioned only a handful of times and largely in passing. Critics note that Apple has lagged behind rivals such as Google, Samsung, and Microsoft in integrating generative AI, and that promised AI upgrades like a smarter Siri remain pending. A recent CNET survey found only a small share of U.S. smartphone users upgrade primarily for AI features, reflecting mixed sentiment toward Apple's AI strategy. Leia mais →

Apple's latest event introduced the iPhone 17 lineup, including the ultra‑slim 17 Air, AirPods Pro 3, and updated Apple Watch models. Although the company highlighted its AI platform, Apple Intelligence, it was mentioned only a handful of times and largely in passing. Critics note that Apple has lagged behind rivals such as Google, Samsung, and Microsoft in integrating generative AI, and that promised AI upgrades like a smarter Siri remain pending. A recent CNET survey found only a small share of U.S. smartphone users upgrade primarily for AI features, reflecting mixed sentiment toward Apple's AI strategy. Leia mais →

Apple's latest event introduced the iPhone 17 lineup, including the ultra‑slim 17 Air, AirPods Pro 3, and updated Apple Watch models. Although the company highlighted its AI platform, Apple Intelligence, it was mentioned only a handful of times and largely in passing. Critics note that Apple has lagged behind rivals such as Google, Samsung, and Microsoft in integrating generative AI, and that promised AI upgrades like a smarter Siri remain pending. A recent CNET survey found only a small share of U.S. smartphone users upgrade primarily for AI features, reflecting mixed sentiment toward Apple's AI strategy. Leia mais →

Apple's latest event introduced the iPhone 17 lineup, including the ultra‑slim 17 Air, AirPods Pro 3, and updated Apple Watch models. Although the company highlighted its AI platform, Apple Intelligence, it was mentioned only a handful of times and largely in passing. Critics note that Apple has lagged behind rivals such as Google, Samsung, and Microsoft in integrating generative AI, and that promised AI upgrades like a smarter Siri remain pending. A recent CNET survey found only a small share of U.S. smartphone users upgrade primarily for AI features, reflecting mixed sentiment toward Apple's AI strategy. Leia mais →