In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leia mais →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Leia mais →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leia mais →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leia mais →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Leia mais →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Leia mais →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leia mais →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Leia mais →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Leia mais →

In a recent court filing, Google stated that advertising on the open web is experiencing a rapid decline, a characterization the company later contested as a misreading of its remarks. Google clarified that the decline refers specifically to open‑web display ads, not the health of the web itself, emphasizing growth in non‑open‑web formats such as connected TV, retail media, and in‑app advertising. The filing also highlighted a 45 percent rise in indexable web content since 2023, a metric Google cites to argue that the web remains vibrant despite advertising shifts. Critics argue the decline signals changing incentives for Google’s search and AI services. Leia mais →