New York Governor Kathy Hochul signed two bills that mandate advertisers to identify any AI‑generated synthetic performers used in ads and set rules for using a person’s name, image, or likeness after death. The legislation, known as Assembly Bill A8887B (S.8420‑A) and S.8391, aims to increase transparency for consumers and protect artists’ rights, echoing concerns raised during the SAG‑AFTRA strike over digital replicas and deepfakes. Leia mais →