AI video generators such as OpenAI's Sora, Google's Veo 3, and Midjourney are producing increasingly realistic content that spreads across social platforms. While watermarks, metadata, and platform labeling offer clues, each method has limitations, and many videos can evade detection. Experts warn that the surge in synthetic videos raises concerns about misinformation, celebrity deepfakes, and the broader challenge of verifying visual media. Ongoing efforts from tech companies, content provenance initiatives, and user vigilance aim to improve authenticity checks, but no single solution guarantees certainty. Leia mais →

Meta’s head of Instagram, Adam Mosseri, warned that AI‑generated images are rapidly crowding the platform and that traditional labeling methods may soon be ineffective. He argued that a more realistic solution is to cryptographically fingerprint authentic media at the point of capture, allowing users to verify real content rather than trying to chase synthetic fakes. Mosseri noted the difficulty of reliable AI‑detection tools, the potential role of camera makers in creating verifiable signatures, and the shift toward raw, unpolished visuals as a way for creators to prove authenticity. Leia mais →

A growing number of social‑media personalities are using generative‑AI tools to produce video content that mimics human creators. While some see the technology as a shortcut to fame, experts warn that AI‑generated clips are flooding platforms, confusing audiences, and eroding the value of authentic creator work. The surge raises concerns about content authenticity, potential scams, and the long‑term health of the influencer economy as major platforms begin to incorporate their own AI tools. Leia mais →

OpenAI's AI video tool Sora lets users create realistic videos with features such as the “cameo” function that inserts anyone’s likeness into AI‑generated scenes. The app automatically watermarks videos and embeds C2PA metadata that identify the content as AI‑generated. While these safeguards aim to help viewers verify authenticity, experts warn that easy access to high‑quality deepfakes could fuel misinformation and put public figures at risk. Platforms like Meta, TikTok and YouTube are adding their own labels, but the consensus is that vigilance and creator disclosure remain essential. Leia mais →

OpenAI has released Sora, an AI video generator that creates high‑resolution, synchronized videos from text prompts. The tool includes a moving watermark, built‑in metadata, and a "cameo" feature that can insert real‑world likenesses into generated scenes. While Sora’s capabilities are praised for creativity and ease of use, experts warn it could simplify the production of deepfakes and misinformation. Platforms such as Meta, TikTok, and YouTube are experimenting with AI‑content labeling, and tools like the Content Authenticity Initiative’s verifier can help identify Sora‑generated media. The debate highlights the tension between innovation and the need for robust safeguards. Leia mais →

OpenAI’s upgraded text‑to‑video model, Sora 2, creates short clips that look increasingly realistic, making it harder to tell what is real. While the technology improves on earlier giveaways such as blurs and odd hand shapes, subtle flaws remain. Viewers can look for mismatched physics, strange background details, off‑kilter movement, compression artifacts, and inconsistencies in source accounts. Slowing down, checking emotions, and cross‑referencing with reputable outlets are recommended ways to verify authenticity. Developing these skills is essential as AI‑generated video becomes more convincing. Leia mais →