OpenAI’s Sora, a TikTok‑style video creation app, lets users generate fully synthetic videos that look remarkably realistic. Each video includes a moving white cloud watermark and embeds C2PA metadata that identifies it as AI‑generated. Tools from the Content Authenticity Initiative can verify this provenance, while social platforms are beginning to label AI‑created content. Industry observers warn that the ease of producing such deepfakes could fuel misinformation and threaten public figures, prompting calls for stronger guardrails.
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