OpenAI has introduced an Instant Checkout feature that lets ChatGPT users in the United States buy directly from Etsy and upcoming Shopify merchants without leaving the conversation. The tool surfaces product details, reviews, and pricing, then allows users to confirm orders, shipping, and payment through options such as Apple Pay, Google Pay, Stripe, or credit cards. OpenAI describes the product results as organic and unsponsored, and it will charge merchants a small fee for completed purchases. The move positions OpenAI as a new gatekeeper in e‑commerce, challenging established platforms like Google and Amazon. Leia mais →