OpenAI has launched an advertising pilot within ChatGPT, displaying ads to free users and those on the $8‑per‑month Go plan. The pilot includes a range of brands such as Target, Ford, Mazda, Adobe, Williams‑Sonoma, Audible, HelloFresh, and luxury watchmaker Audemars Piguet. Ads are labeled clearly and are not intended to influence the AI’s responses. Advertising agencies like WPP Media, Dentsu, and Omnicom are also bringing client ads into the test, covering sectors from retail to automotive and consumer packaged goods. Leia mais →

Leading web‑scraping companies say their bots only collect publicly available information, despite lawsuits from major platforms. Executives from Bright Data, ScrapingBee and Oxylabs stress compliance with open‑web principles and note legitimate uses such as cybersecurity and investigative journalism. The growing demand for AI‑trained data has spurred a new market, with over 40 firms offering bots for AI training and a nascent marketing approach called generative engine optimization. Industry leaders predict this trend will intensify through 2026, creating both opportunities and challenges for publishers and regulators. Leia mais →

New data shows AI bots are rapidly increasing their share of internet traffic, often bypassing standard safeguards like robots.txt. Publishers and website owners are confronting a sophisticated arms race as bots disguise themselves as human browsers and employ advanced scraping techniques. Companies such as TollBit, Cloudflare and others are offering tools to detect, block, or monetize bot access, while a growing market promotes services that help content appear in AI-driven search results. The shift is reshaping how the web functions and creating new revenue streams for digital publishers. Leia mais →

Anthropic announced that its AI chatbot Claude will stay free of advertisements, directly contrasting OpenAI's upcoming ad integration for ChatGPT. The company highlighted its commitment to user interests in a blog post and launched a Super Bowl commercial that humorously mocks unnamed rivals adding ads to AI responses. Anthropic said the decision protects the quality of advice and prevents distractions, while leaving the door open for future transparency if the approach ever changes. Leia mais →

The way people discover information online is shifting from clicking links to asking large language models for direct answers. Tools like ChatGPT and Perplexity generate responses by synthesizing content from multiple sources, often without sending users to the original pages. This change disrupts traditional click‑based metrics and forces marketers to rethink content strategy, measurement, and optimization for AI visibility. New engineering‑focused approaches are emerging to decode how models retrieve and rank information, offering brands a way to gauge influence in conversations rather than clicks. Leia mais →

OpenAI is planning to charge roughly $60 per 1,000 views for ads on ChatGPT, about three times the rate Meta typically charges. Early advertisers will receive only high‑level metrics such as total views and clicks, without detailed user‑action data. The first ads are slated to appear in the coming weeks for users on the free and lower‑tier Go plans, with exclusions for users under 18 and conversations about mental health or politics. OpenAI maintains that it will not sell user data to advertisers and will keep conversations private. Leia mais →

Brands are increasingly turning to AI‑generated video commercials because they are cheap, fast and endlessly adaptable. While marketers tout benefits such as perfect consistency and freedom from human error, viewers often react with suspicion, describing the synthetic spokespeople as uncanny and untrustworthy. The tension between efficiency and authenticity is prompting a debate over how AI should support, rather than replace, human storytelling in advertising. Leia mais →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Leia mais →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Leia mais →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Leia mais →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Leia mais →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Leia mais →