Sen. Elizabeth Warren (D-MA) has written to Google CEO Sundar Pichai asking for details on the new checkout feature in the Gemini AI chatbot. She warns that the integration could let Google and retailers exploit sensitive user data or push consumers toward higher‑priced items. Warren seeks clarification on what data will be shared with retailers, how pricing might be affected, and whether users will be told when product suggestions are driven by upselling or advertising motives. Google has until mid‑February to respond. Leia mais →

Google is expanding its AI Mode search with new conversational shopping capabilities powered by Gemini. Users in the United States will soon be able to ask complex product questions and receive generated guides, tables, and recommendations. The rollout also includes sponsored shopping content, mirroring traditional search ads, while the Gemini app currently offers ad‑free results. Additionally, Google is testing an "agentic checkout" feature that can alert shoppers when a product hits a target price and enable automatic purchases via Google Pay at select retailers. The updates arrive ahead of the holiday shopping season. Leia mais →

Amazon has added a new AI-powered tool called “Help me decide” to its shopping experience. The feature analyzes a shopper’s searches, browsing and purchase history to surface product recommendations and explain why each item fits the user’s needs. Built on Amazon’s own large language models and services such as Bedrock, OpenSearch and SageMaker, the tool appears after a user has viewed multiple similar listings and is currently available in the United States on the Amazon Shopping app and website. It follows a series of earlier AI experiments, including the Rufus assistant, AI‑driven shopping guides, audio summaries and the Lens Live visual search tool. Leia mais →

Amazon announced a suite of new robotics and artificial‑intelligence tools designed to streamline its fulfillment operations. The company showcased ten robots, including the Blue Jay system that acts as an extra set of hands for employees, and Project Eluna, an AI assistant that helps reduce cognitive load. Amazon executives emphasized that the focus is on supporting workers rather than replacing them, citing the company's record of job creation and plans to fill hundreds of thousands of seasonal positions. CEO Andy Jassy noted that generative AI will shift some tasks while creating new roles, underscoring a broader efficiency strategy for the near future. Leia mais →

Adobe predicts a massive surge in AI-driven traffic to U.S. retail sites during the holiday season, forecasting a 520% jump. More than a third of U.S. consumers have already used AI tools such as chatbots, recommendation engines, and browser extensions to research products, find deals, and get gift ideas. Shoppers who arrive via AI referrals tend to browse more pages, and purchase rates from those referrals are beginning to rise. Brands are now competing for relevance within large language model (LLM) interfaces like ChatGPT and Gemini, positioning AI as a new co-pilot in the holiday shopping journey. Leia mais →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Leia mais →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leia mais →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Leia mais →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Leia mais →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leia mais →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leia mais →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Leia mais →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leia mais →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leia mais →

A recent analysis of thousands of Amazon product reviews uncovered a notable presence of AI‑generated content, particularly in baby, beauty and wellness categories. The study showed that AI‑written reviews are more likely to be five‑star and marked as verified purchases, raising concerns about consumer trust. Regulators such as the FTC have labeled fake reviews illegal, and experts urge Amazon and policymakers to address the growing problem before it undermines the credibility of online shopping. Leia mais →

A new report estimates that AI will play a significant role in the online shopping process during Amazon's Prime Day sale, with traffic from generative AI sources expected to increase by 3,200% year-over-year. The sale is predicted to drive $23.8 billion in online spending across US e-commerce retailers. Leia mais →