OpenAI’s new Instant Checkout lets users buy products directly within ChatGPT, but early adopters report limited functionality, confusing availability, and a lack of true purchasing capability. While the feature is tied to partners like Shopify and Etsy, it currently supports only single‑item purchases and often fails to display a buy button. Users also encounter mixed messages about which listings are eligible. The rollout coincides with a lawsuit from Ziff Davis alleging copyright infringement in OpenAI’s training data.
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