AI chatbots and e‑commerce giants are racing to let consumers hand off shopping tasks to virtual agents, but current prototypes require extensive user input, operate slowly, and often produce errors. OpenAI, Google, Amazon and others are negotiating data‑sharing and fee structures with retailers while testing limited‑scope features such as instant checkout for Walmart items and AI‑filled checkout forms. Industry executives acknowledge that true “agentic” shopping experiences remain elusive, leaving shoppers to manage most of the process themselves this holiday season. Leia mais →

Google is expanding its AI Mode search with new conversational shopping capabilities powered by Gemini. Users in the United States will soon be able to ask complex product questions and receive generated guides, tables, and recommendations. The rollout also includes sponsored shopping content, mirroring traditional search ads, while the Gemini app currently offers ad‑free results. Additionally, Google is testing an "agentic checkout" feature that can alert shoppers when a product hits a target price and enable automatic purchases via Google Pay at select retailers. The updates arrive ahead of the holiday shopping season. Leia mais →

Adobe predicts a massive surge in AI-driven traffic to U.S. retail sites during the holiday season, forecasting a 520% jump. More than a third of U.S. consumers have already used AI tools such as chatbots, recommendation engines, and browser extensions to research products, find deals, and get gift ideas. Shoppers who arrive via AI referrals tend to browse more pages, and purchase rates from those referrals are beginning to rise. Brands are now competing for relevance within large language model (LLM) interfaces like ChatGPT and Gemini, positioning AI as a new co-pilot in the holiday shopping journey. Leia mais →