Electronic Arts announced a partnership with Stability AI, the creator of the Stable Diffusion model, to co‑develop AI models, tools, and workflows that will help artists, designers, and developers reimagine game content creation. EA emphasizes that AI will act as a trusted ally while keeping humans at the center of storytelling. Early projects include accelerating physically based rendering material creation and enabling AI‑driven pre‑visualization of 3D environments. The move reflects EA’s broader push to embed AI across its operations and aligns with industry trends toward AI‑first strategies. Leia mais →