Actors, talent agencies and SAG-AFTRA have voiced concerns over AI‑generated videos that use real people’s likenesses. In a joint statement, actor Bryan Cranston, OpenAI, the union and major agencies said OpenAI has "strengthened guardrails" around its opt‑in policy for likeness and voice after unauthorized videos of Cranston appeared on Sora 2. OpenAI expressed regret for the unintentional generations and pledged to give artists the right to control how they are simulated, while SAG‑AFTRA called for legislative protection such as the proposed NO FAKES Act.
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