Coca-Cola released a new holiday commercial created with generative AI. The spot features the brand’s iconic red trucks traveling through snowy forests accompanied by animals such as polar bears, rabbits and sloths. While visual quality has improved compared to the previous AI effort—showing more realistic movement and lighting—the ad still feels detached and lacks the emotional warmth that defined earlier campaigns. Industry observers note the move signals a broader shift toward AI in core creative work, but also warn that reliance on machines may erode the human spark that connects with audiences. Leia mais →

Mondelez International is deploying a generative‑AI video platform that it says can halve advertising production costs. Senior vice president Jon Halvorson disclosed that the company has invested more than $40 million in the tool, already using it for social content for Chips Ahoy and Milka, and plans to create AI‑driven TV commercials for Oreo that could debut during the upcoming holiday season and possibly the next Super Bowl. The move reflects a broader industry shift toward AI‑powered marketing, though past efforts such as Coca‑Cola’s AI‑generated Christmas ads have drawn mixed reactions. Leia mais →

AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability. Leia mais →

AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability. Leia mais →

AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability. Leia mais →

AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability. Leia mais →

AI‑powered video platform D‑ID announced the acquisition of Berlin‑based B2B video creation startup Simpleshow. The deal combines D‑ID’s interactive avatar technology with Simpleshow’s SaaS‑based text‑to‑video tools and its roster of more than 1,500 enterprise clients. The merged entity will operate from consolidated offices in Berlin, Tel Aviv and the United States and will bring the combined workforce to roughly 140 employees. D‑ID expects the acquisition to accelerate its push into enterprise training, marketing and sales video markets while moving closer to profitability. Leia mais →