The entertainment industry has increasingly adopted generative AI tools, from de‑aging actors to automating visual effects. While the technology promises cost savings, recent experiments by major studios have produced underwhelming results. Disney, Netflix, Amazon and other giants have entered partnerships and licensing deals with AI firms like OpenAI, yet the output often falls short of audience expectations. Legal concerns over copyright‑trained models have also spurred lawsuits, highlighting the tension between innovation and intellectual‑property rights. Critics argue that the current wave of AI‑driven content adds little artistic value and primarily serves bottom‑line pressures. Leia mais →

WWE has announced a new senior creative strategy role focused on integrating artificial intelligence into its storyline development. Early experiments with a platform called Writer Inc. produced mixed results, but the company hopes AI can help track continuity, identify successful arcs, and support writers without replacing the human element. Fans and analysts note the current product suffers from formulaic plots and frequent resets, while the AI push could address those issues and improve long‑term storytelling. The move reflects WWE’s broader efforts to modernize under its parent company TKO and recent partnerships with platforms like Netflix. Leia mais →

London‑based AI creative studio Wonder Studios announced a $12 million seed round led by Atomico, with participation from LocalGlobe, Blackbird and early backers including executives from ElevenLabs, Google DeepMind and OpenAI. The capital will fund a doubling of the engineering team and propel the company’s push into intellectual‑property ownership, original productions and commercial AI‑driven projects. Recent milestones include an AI‑generated music video for Lewis Capaldi’s “Something in the Heavens,” the anthology series “Beyond the Loop,” and an upcoming documentary partnership with Campfire Studios, the producer behind several Netflix documentaries. Leia mais →

Netflix highlighted a "significant opportunity" for generative AI in its latest shareholder letter, showcasing uses such as de‑aging characters in the opening flashback of Happy Gilmore 2 and AI‑driven set‑design exploration for upcoming projects. The streaming giant is also beta‑testing a conversational search tool that lets members query its catalog in natural language. CEO Ted Sarandos said AI will help creators tell stories faster and in new ways, while the company acknowledges ongoing legal and ethical sensitivities. Critics warn that AI‑generated recommendations and creative tools may fall short of audience expectations. Leia mais →

Netflix announced that it is "very well positioned to effectively leverage ongoing advances in AI," signaling an all‑in approach to generative AI as a creative tool rather than a content engine. The streaming giant cited recent uses of AI in productions such as the Argentine series "The Eternaut," the film "Happy Gilmore 2," and the series "Billionaires’ Bunker" to illustrate how the technology can streamline visual effects, pre‑production design, and post‑production work. While industry concerns linger over data usage and potential job impacts, Netflix’s leadership remains confident that AI will help storytellers work faster and explore new possibilities without replacing artistic talent. The company also reported a 17% year‑over‑year revenue increase to $11.5 billion, though the growth fell short of its own forecasts. Leia mais →

A recent tech roundup covered Google’s new Pixel 10 Pro AI tools, including live translation and an AI‑enhanced Pro Res Zoom camera mode, while noting occasional glitches. Dish Communications failed to secure a fourth major U.S. carrier slot, a setback linked to FCC chairman Brendan Carr. Intel disclosed partial ownership by the United States, raising industry concerns. Elon Musk filed a lawsuit against Apple over App Store policies, citing the popularity of his Grok app. Additional items discussed ranged from Netflix’s KPop Demon Hunters success to YouTube’s new AI experiment, Google’s Android verification changes, Taco Bell’s AI drive‑through mishap, and an Amazon locker on wheels concept. Leia mais →