Google announced that its AI‑powered virtual try‑on feature now works with a single selfie, using the Nano Banana Gemini 2.5 Flash Image model to create a full‑body digital avatar. Users can select a size, generate multiple outfit images, and choose a default try‑on photo, while still having the option to upload a full‑body picture or pick from diverse model representations. The update rolls out in the United States and builds on Google’s earlier try‑on launch that integrated with Search, Shopping and Images, as well as the separate Doppl app for AI‑driven fashion discovery. Leia mais →

Amazon has blocked OpenAI's ChatGPT from accessing its site, preventing the AI's new Shopping Research agent from scraping product pages, prices, and reviews. The move underscores a clash between the dominant retailer and emerging AI shopping tools that could reshape how consumers discover and purchase items online. Industry observers note the decision may force brands to adapt their sites for AI visibility, while competitors see an opening to challenge Amazon's market dominance. Leia mais →

Google is expanding its shopping experience with a suite of artificial‑intelligence features. Users in the United States can now engage in conversational searches, have an AI agent call local stores to ask about inventory and promotions, and let the system automatically purchase items when price targets are met. The tools, rolled out through AI Mode in Search and the Gemini app, draw on billions of product listings and integrate with Google Pay. Early partners include Wayfair, Chewy, Quince, and select Shopify merchants, while the AI calling feature initially covers categories such as toys, health and beauty, and electronics. Leia mais →

Perplexity Shopping, an AI‑powered shopping assistant built into the Perplexity AI platform, helps users locate and purchase items through natural‑language queries. Launched in 2024 by founders Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski, the tool provides product suggestions, price comparisons, reviews, images, and a Snap to Shop feature that matches uploaded photos to online listings. It operates on a free tier and a Pro tier priced at $20 a month, the latter unlocking advanced models, one‑click purchasing, and order tracking. While praised for convenience and personalized recommendations, the service still faces limitations such as incomplete retailer coverage and certain features locked behind the paid subscription. Leia mais →

OpenAI introduced Instant Checkout, a new feature that lets users purchase individual items from Etsy sellers directly inside ChatGPT. Powered by the Agentic Commerce Protocol developed with Stripe, the service currently supports single‑item purchases in the United States for both free and paid ChatGPT users. OpenAI says the rollout will expand to include multi‑item carts, more regions, and a broader set of merchants, with over a million Shopify sellers slated to adopt the technology soon. Payments are processed by the merchant, and merchants cover a small fee without affecting product prices. Leia mais →

A new report estimates that AI will play a significant role in the online shopping process during Amazon's Prime Day sale, with traffic from generative AI sources expected to increase by 3,200% year-over-year. The sale is predicted to drive $23.8 billion in online spending across US e-commerce retailers. Leia mais →