Perplexity has introduced a new AI shopping feature that lets users search for and purchase products directly through its assistant. The service, free for U.S. users, integrates PayPal for instant purchases and tailors recommendations using personal context. Merchants retain full visibility over customers and post‑purchase relationships. The rollout mirrors similar moves by OpenAI and Google, while Amazon has issued a cease‑and‑desist over Perplexity’s ability to complete Amazon purchases via its browser. Leia mais →