Pinterest CEO Bill Ready told investors on the company’s second‑quarter earnings call that the platform is evolving into an AI‑enabled shopping assistant, offering proactive recommendations that feel personal. While he highlighted the company’s use of proprietary multimodal AI for visual search, personalization and advertising efficiencies, he cautioned that the “agentic web” – where AI agents shop on a user’s behalf – remains far off. Ready also addressed growing concerns over AI‑generated content, noting new labeling and filtering tools, and discussed the firm’s recent financial results, user demographics and talent strategy.
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