OpenAI’s video generation tool Sora can produce realistic deepfake videos of public figures and copyrighted characters, exposing gaps in current detection and labeling systems. Although the platform embeds Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA), these metadata tags are not visible to most users and are often stripped before sharing on social media. Platforms such as Meta, TikTok, YouTube, and X have provided limited or no visible labeling, leaving the public vulnerable to misinformation. Experts argue that metadata alone is insufficient and call for broader industry adoption and regulatory action.
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