At the National Retail Federation’s annual trade show, retailers and tech firms showcased a wave of artificial‑intelligence tools, from holographic chat agents powered by large language models to AI‑driven shopper tracking and chatbot ordering. Companies highlighted new protocols that let shoppers buy directly through AI assistants, while others warned of privacy concerns as cameras capture shopper behavior. Amid the hype, some exhibitors, like a packaging specialist, deliberately avoided AI, emphasizing tactile design over digital gimmicks. Leia mais →

Walmart and OpenAI have introduced Instant Checkout, a new feature that lets shoppers complete purchases through ChatGPT conversations. The AI accesses Walmart's catalog to confirm orders and handles payment via existing checkout infrastructure. Executives say the service aims to simplify everyday buying and position both companies ahead of rivals in conversational commerce. The integration builds on Walmart’s existing AI tools and expands OpenAI’s e‑commerce capabilities beyond smaller merchants. Leia mais →