Major video game publishers are integrating generative AI tools into development, from dialogue creation to visual assets. Companies such as Ubisoft, EA, Activision, Nexon and Square Enix tout the technology as a way to accelerate production and cut costs. However, players and some critics have pushed back, citing low‑quality AI‑generated content and a desire for human‑crafted experiences. Executives argue the tech is a competitive edge, while developers stress it is used mainly for concept work. The debate highlights a tension between economic pressures and creative authenticity in the industry. Leia mais →

The Content Overseas Distribution Association (CODA), representing Japanese intellectual‑property owners such as Studio Ghibli, Bandai Namco and Square Enix, has sent a formal letter to OpenAI urging the company to stop using its members’ works to train the Sora 2 image‑generation model. CODA argues that the replication process involved in machine learning may constitute copyright infringement and that the opt‑out policy offered by OpenAI could violate Japanese law. The association is seeking a sincere response and an immediate cessation of any further use of its members’ content for training purposes. Leia mais →