Tech giants are ending free AI promotions in India as the country emerges as the world’s largest market for generative AI app downloads. While companies like OpenAI, Google and Perplexity have driven rapid user growth with extended free offers, recent data shows a sharp decline in in‑app purchase revenue after those promotions ended. Despite accounting for roughly one‑fifth of global AI app downloads, India contributes about one percent of AI app revenue, highlighting a monetization challenge. Industry leaders are now focusing on lower‑cost tiers, telecom bundles and micro‑transaction models to retain users and convert them into paying subscribers. Leia mais →