Amazon has introduced a new AI-powered feature called Help Me Decide, aimed at guiding indecisive shoppers toward a purchase. The tool appears on product pages in the U.S. when a user has been browsing without committing, and it draws on browsing history, search activity, and prior purchases to suggest a primary product, an upgrade option, and a budget-friendly alternative. Help Me Decide relies on Amazon's Bedrock and SageMaker machine‑learning platforms along with OpenSearch to compile recommendations and incorporate customer reviews. The feature is currently live in the Amazon app and mobile browsers. Leia mais →