A new Appfigures report shows that releasing image‑generation models has become the most effective way for AI mobile apps to attract users, delivering up to 6.5 times more downloads than traditional updates. OpenAI's GPT‑4o image model, Google’s Gemini Nano Banana, and Meta AI’s Vibes each sparked multi‑million install spikes, though only OpenAI turned the surge into significant consumer spending. The findings suggest visual capabilities now trump chat‑only upgrades in driving app growth, but the revenue impact remains uneven across providers. Read more →