The 2026 Super Bowl ads marked a surge in artificial intelligence use, with brands employing AI both to craft commercials and to market AI products. Vodka maker Svedka debuted what it called the first primarily AI‑generated national spot, while Anthropic launched a cheeky ad poking fun at OpenAI’s ad plans. Meta highlighted AI‑powered glasses, Amazon introduced Alexa+, Ring promoted its AI pet‑reunion feature, and Google showcased a new image‑generation model. Other companies such as Ramp, Rippling, Hims & Hers, Wix and Squarespace also leveraged AI themes, sparking conversation about the technology’s role in creative work. Leia mais →

OpenAI chief Sam Altman publicly rebuked Anthropic after the rival released Super Bowl commercials that satirized OpenAI’s new ad‑supported version of ChatGPT. The ads portrayed AI assistants interrupting personal conversations with fictional product pitches, implying that ChatGPT would embed ads within its answers. Altman called the messaging “clearly dishonest” and warned that such portrayals could damage user trust. The clash highlights a growing debate over how AI companies can generate revenue without compromising the user experience, with OpenAI emphasizing ads that appear only at the bottom of responses and Anthropic positioning its Claude model as an ad‑free alternative. Leia mais →