Anthropic’s AI chatbot Claude is experiencing record growth in paid consumer subscriptions, driven by high‑profile Super Bowl ads, new developer tools, and a controversial feud with the Department of Defense. Analysis of anonymized credit‑card data from roughly 28 million U.S. consumers shows a sharp increase in new “Pro” tier subscribers at $20 per month, while existing users also returned in large numbers. Despite the surge, Claude remains behind OpenAI’s ChatGPT in overall consumer market share. Read more →