OpenAI is deepening its retail presence with the upcoming launch of a Target-branded ChatGPT shopping app. The beta version will let shoppers request ideas, browse items, build multi‑item baskets, order food and check out directly within ChatGPT. The move follows OpenAI’s recent rollout of dedicated retail apps for brands such as Canva, Coursera, Figma, Expedia, Spotify, and Zillow, and its new Instant Checkout feature that enables purchases from retailers like Etsy and Shopify. Target also plans to deploy ChatGPT Enterprise to its 18,000 employees for supply‑chain forecasting, store‑process optimization, and AI‑driven customer support.
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