The way people discover information online is shifting from clicking links to asking large language models for direct answers. Tools like ChatGPT and Perplexity generate responses by synthesizing content from multiple sources, often without sending users to the original pages. This change disrupts traditional click‑based metrics and forces marketers to rethink content strategy, measurement, and optimization for AI visibility. New engineering‑focused approaches are emerging to decode how models retrieve and rank information, offering brands a way to gauge influence in conversations rather than clicks. Read more →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Read more →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Read more →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Read more →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Read more →

HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape. Read more →