Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users.
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