BadCo.AI says the next wave of automotive retail will be driven by AI orchestration layers that stitch together fragmented buyer‑touchpoints. The company’s CRM‑native platform links engagement, decision‑making and execution tools across dealerships, allowing consumers to move through the purchase journey without re‑explaining their needs. Founder and CEO Jim Schrull argues that persistent conversational context across voice, SMS and chat can deliver a smoother, more transparent experience, from real‑time pricing to service updates. The push comes as buyers demand continuous digital interaction and regulators press for clearer pricing disclosures. Read more →