Major video game publishers are integrating generative AI tools into development, from dialogue creation to visual assets. Companies such as Ubisoft, EA, Activision, Nexon and Square Enix tout the technology as a way to accelerate production and cut costs. However, players and some critics have pushed back, citing low‑quality AI‑generated content and a desire for human‑crafted experiences. Executives argue the tech is a competitive edge, while developers stress it is used mainly for concept work. The debate highlights a tension between economic pressures and creative authenticity in the industry. Read more →

DeepMind has introduced SIMA 2, an advanced AI agent that expands on its earlier SIMA system by incorporating Google’s Gemini model. The new agent can interpret high‑level user goals, perform complex reasoning, and execute actions across a variety of video games, including titles it has never encountered. Released as a limited research preview for academics and developers, SIMA 2 is positioned as a training ground for real‑world applications rather than a consumer gaming tool. DeepMind officials describe the development as a significant step toward artificial general intelligence, with potential implications for robotics and AI embodiment. Read more →

Amazon disclosed a reduction of roughly 14,000 corporate positions, citing the rapid evolution of artificial intelligence as a primary driver. The move follows earlier speculation that up to 30,000 jobs could be eliminated. Affected areas include video games, logistics, payments, and cloud computing, while prior cuts have touched Prime Video, Amazon Web Services, and newly unionized warehouse staff. Senior Vice President of People Experience and Technology Beth Galetti emphasized the need for a leaner structure to keep pace with AI advancements, describing the technology as the most transformative since the Internet. Read more →

Abubakar Salim, known for his roles in House of the Dragon and Raised By Wolves, has released his second video game, Dead Take. The psychological‑thriller set in a Hollywood mansion uses escape‑room puzzles and full‑motion video to explore industry corruption, exploitation, and the growing influence of artificial intelligence. Salim’s own concerns about AI misuse of actors’ likenesses are woven into the gameplay, which pits a struggling actor against a powerful director in a narrative that mirrors real‑world scandals. The game aims to expose Hollywood’s darker side while showcasing innovative interactive storytelling. Read more →