Meta is building an AI assistant named Hatch, modeled after the open‑source platform OpenClaw, to let users shop directly from Instagram Reels and interact with third‑party services such as DoorDash and Outlook. The company tested the prototype on simulated versions of external apps and plans to roll it out before the end of the year, positioning it as a counter to TikTok Shop. Meta’s CEO Mark Zuckerberg highlighted the goal of making agents that understand user goals and work continuously on their behalf, while CFO Susan Li hinted at future integration with the firm’s Ray‑Ban Meta glasses. Read more →