OpenAI announced Monday that it has bought Hiro Finance, an AI‑driven personal finance startup founded by serial entrepreneur Ethan Bloch. The deal, confirmed by both parties, will see Hiro shut down its consumer app and transfer its roughly ten‑person team to OpenAI. Backed by Ribbit Capital, General Catalyst and Restive, Hiro offered users scenario‑based budgeting powered by a model trained for financial math. While terms remain undisclosed, the acquisition signals OpenAI’s push to deepen its foothold in the fintech space and expand talent ahead of its next growth phase. Read more →