OpenAI and Instacart have launched a new feature that lets users shop for groceries directly within the ChatGPT interface. The integration builds on a prior AI‑driven search tool Instacart introduced over two years ago and reflects a broader push toward "agentic commerce," where AI assistants handle product research and purchases on behalf of users. The partnership also taps into OpenAI’s recent wave of app integrations and aims to create new revenue streams as the company explores ways to monetize its AI services. Read more →

OpenAI is rolling out a shopping research capability across all ChatGPT accounts on both mobile and web platforms. The feature, built on a refined GPT‑5 mini model, supplies product recommendations drawn from up‑to‑date internet sources that include price, availability, reviews, specifications and images. Users can refine choices through a series of preference prompts, and the system may suggest related items via “buyer’s guide” cards for Pro users. OpenAI also signals a future Instant Checkout option that would let shoppers purchase directly within the chat experience. Competing AI services from Google and Perplexity are introducing similar shopping functionalities, underscoring a broader industry push toward integrated AI‑driven commerce. Read more →

PayPal announced a partnership with OpenAI that will let users complete purchases directly within ChatGPT using OpenAI’s Instant Checkout feature and the Agentic Commerce Protocol. Starting in 2026, PayPal wallets will be accepted for payments, providing buyer and seller protection, dispute resolution, and seamless integration for merchants without additional development work. The collaboration also includes a broader suite of tools for merchants to showcase catalogs in AI apps and gain insights into consumer behavior, marking a significant step toward AI‑driven commerce. Read more →

Walmart and OpenAI have introduced Instant Checkout, a new feature that lets shoppers complete purchases through ChatGPT conversations. The AI accesses Walmart's catalog to confirm orders and handles payment via existing checkout infrastructure. Executives say the service aims to simplify everyday buying and position both companies ahead of rivals in conversational commerce. The integration builds on Walmart’s existing AI tools and expands OpenAI’s e‑commerce capabilities beyond smaller merchants. Read more →

OpenAI has introduced an Instant Checkout feature that lets ChatGPT users in the United States buy directly from Etsy and upcoming Shopify merchants without leaving the conversation. The tool surfaces product details, reviews, and pricing, then allows users to confirm orders, shipping, and payment through options such as Apple Pay, Google Pay, Stripe, or credit cards. OpenAI describes the product results as organic and unsponsored, and it will charge merchants a small fee for completed purchases. The move positions OpenAI as a new gatekeeper in e‑commerce, challenging established platforms like Google and Amazon. Read more →

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Read more →

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Read more →

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Read more →

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Read more →

Generative AI interfaces are merging discovery, evaluation, and purchase into a single prompt, removing traditional brand‑controlled touchpoints. Brands must now focus on structuring product data for machine logic, as AI models prioritize clean, well‑formatted information over traditional marketing cues. This shift creates new opportunities for AI‑driven ad marketplaces while demanding stronger data governance and infrastructure that can convey brand identity within AI systems. Read more →