A new analysis of subscription apps reveals that those marketed as AI‑powered experience faster subscriber loss than non‑AI counterparts, with annual churn occurring about 30% quicker. While AI apps convert trial users to paying customers at a higher rate and generate slightly higher revenue per download, they also see higher refund rates and lower long‑term retention. The findings suggest that artificial‑intelligence features can boost early monetization but may not sustain user value over time. Read more →